We help international organizations conduct communication programs to engage Chinese stakeholders regarding sustainable development.
Wildlife Conservation Awareness Campaign
Time: 2015 - 2018
Locations: Kenya, Tanzania, South Africa, Namibia, Zimbabwe
Partners: Chinese Embassies in Africa, Africa Network for Animal Welfare (ANAW), Humane Society International, University of the Witwatersand, etc.
Intro: In 2017, the Chinese government prohibited the ivory trade, which received appreciation worldwide. Nevertheless, illegal wildlife product trade remain in some parts of the world despite the work of Chinese officials and civil organizations.
There are currently one million Chinese living and working in Africa, many of whom have connections with the local wildlife trade. Some Chinese are involved in ivory and rhino horn smuggling and have negatively affected the image of China. Chinese can make contributions to wildlife conservation in Africa in terms of the amount of funding and volunteering activities. However, the Chinese in Africa have always lacked these knowledge and access to wildlife conservation.
Impact: With the support of Humane Soceity International, we conducted a three-year wildlife conservation awareness campaign aiming at Chinese in Africa. The campaign was designed and implemented strategically, from summit forums to community activities, offline to online, targeting different Chinese groups in Africa (state-owned enterprises, private enterprises, and individual households).
We collected thousands of signatures in Chinese communities in Tanzania for the campaign “Boycotting the ivory and rhino horn trade.
We are one of the wildlife conservations teams that have incorporated wildlife conservations activities into the construction sites of Chinese companies in Africa.
We organized the first color run in Africa with the theme of wild protection in Kenya. More than 500 Kenyans and Chinese participated.
We facilitated the first donation to pangolin conservation by Chinese in Africa. The recipient was the African Pangolin Action, the most influential pangolin conservation organization in Africa. The event was reported on the official website of HSI, an international wildlife conservation organization.
We held the first China-Africa wildlife conservation forum in South Africa, with the attendance of the Chinese Ambassador to South Africa, Lin Songtian, and more than 100 representatives and journalists from China, South Africa, Nigeria, Congo, Zambia, Botswana, Japan, and other countries. China’s Ministry of Foreign Affairs reported the forum.
We assisted the Chinese Embassy in Tanzania in organizing Africa’s first Chinese-sponsored public welfare walk for wildlife, Walk for Elephants, with more than 500 Tanzanians and Chinese participating.
The project encompassed more than 35 conservation activities over three years, covering Kenya, South Africa, Namibia, Tanzania, and Zimbabwe. In the project, more than 160,000 people were directly influenced, and thousands of Chinese in Africa have increased knowledge and gained positive transition attitudes towards wildlife conservation. The project received over 50 media reports, including newspapers, TV shows, and social media reports, with over 2.6 million views.
Social Enterprise Marketing
Partner: Ocean Sole
Intro: Ocean Sole, a Kenyan Social enterprise, produces and sells handicrafts made of plastic waste recycled from the ocean, thereby raising marine conservation funds. Since its inception, Ocean Sole has helped clean up estimated 750,000 flip-flops (more than 1,000 tons) from Kenya’s oceans and waterways each year. 10%-15% of Ocean Sole’s revenue is invested in local marine conservation and community education.
Impact: During the COVID-19 pandemic, zoos and aquariums in Europe and the US had to cancel their orders. Ocean Sole had almost no orders. We assisted them in opening up the Chinese market and selling handicrafts to China. According to Ocean Sole’s marketing manager, the order from us was their only large order during the pandemic. We provided vital financial support for their work in marine conservation.
Fundraising to End "Period Poverty"
Time: September 2019 - present
Partners: RefuSHE, etc
Intro: In some parts of Kenya, some women and children suffer from long-term poverty and therefore “period poverty”.
Our students raised 2000 USD to purchase sanitary towels and donated to people deserving them.
A portion of it were donated to RefuSHE, an NGO that helps refugee women and children in Kenya. The rest were donated directly to women and adolescents in Kenyan communities.
More than 1,000 people have benefited from this activity.
Marketing to Support Women Empowerment in Kenya
Time: July 2017 - present
Location: Kasigau and other areas in Kenya
Partner: Euphrasia Women Center, etc.
Intro: Many women in Africa face poverty and unemployment challenges. We are working with Kenyan NGOs to help women sell products to Chinese.
Impact: We led a group of students, partnered with several local NGOs, including the Euphrasia Women’s Center, to organize at least five business marketing campaigns targeting Chinese market which led to over 5000 USD sales.
Website Building to Support Responsible Tourism in Peru
Time: July ‒ August 2020
Partner: Alternative Peru
Intro: 78% of indigenous children in Peru live in poverty. A social enterprise, Alternative Peru, is trying to empower the indigenous tribe economically through Responsible Tourism.
Impact: We led students to build a Chinese website for “Alternative Peru” and help its marketing to Chinese customers. Through this project, we hope to support responsible tourism in Peru that helps indigenous communities.