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Enhancing Wildlife Conservation Awareness in Africa's Chinese Community


Time: 2015 - 2018

Location: Kenya, Tanzania, South Africa, Namibia, Zimbabwe

Partners: Chinese Embassies in Africa, Africa Network for Animal Welfare (ANAW), Humane Society International, University of the Witwatersrand, etc.

Intro: In Africa, a community of nearly one million Chinese nationals finds itself intricately linked to the local wildlife trade. Unfortunately, a subset of individuals within this community engages in illicit activities, such as smuggling ivory and rhino horns. This underscores the urgent necessity to equip the Chinese diaspora in Africa with knowledge and resources for wildlife conservation, enabling them to actively contribute to this crucial cause.

Impact: In collaboration with Humane Society International, we embarked on a comprehensive three-year campaign aimed at enhancing awareness of wildlife conservation within the Chinese community in Africa. Employing a strategic approach that included summit forums, community initiatives, and a blend of offline and online engagement, we successfully reached diverse segments of the Chinese population in Africa. This encompassed state-owned enterprises, private companies, and individual households, fostering a collective commitment to safeguarding Africa's precious wildlife.

  • We garnered thousands of signatures within Chinese communities in Tanzania for our "Boycotting the Ivory and Rhino Horn Trade" campaign.

  • Our initiative successfully integrated wildlife conservation activities into the construction sites of Chinese corporations operating in Africa.

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  • We organized Africa's inaugural color run with a wildlife protection theme in Kenya, attracting over 500 participants from Kenya and China.

  • Facilitating the first-ever Chinese-sponsored donation to pangolin conservation in Africa, we directed the contribution to the African Pangolin Action, the continent's foremost pangolin conservation organization. This event received coverage on Humane Society International's official website.

  • In collaboration with the Chinese Embassy in Tanzania, we orchestrated Africa's premier Chinese-sponsored public welfare walk for wildlife, "Walk for Elephants," which witnessed the enthusiastic participation of more than 500 Tanzanians and Chinese.

  • ​​Over the course of three years, our project encompassed more than 35 conservation activities, spanning Kenya, South Africa, Namibia, Tanzania, and Zimbabwe. Directly impacting more than 160,000 individuals, we instilled knowledge and fostered positive attitudes towards wildlife conservation among thousands of Chinese residents in Africa. The project garnered extensive media coverage, with over 50 reports in newspapers, TV shows, and social media platforms, amassing a viewership of over 2.6 million.

2018 China-African Wildlife Conservation Forum 


Time: June 7th, 2018

Location: Johannesburg, South Africa

Partners: HSI, governers, Chinese Embassy in South Africa, WWF, IUCN, WJC

Intro: The 2018 China-African Wildlife Conservation Forum brought together a diverse assembly of over 100 participants. Among them were esteemed officials from China and South Africa, accomplished scholars specializing in China-Africa relations, dedicated leaders of overseas Chinese communities deeply committed to wildlife conservation, and passionate individuals hailing from both Chinese and international wildlife conservation organizations. In addition, the forum drew notable representatives and esteemed media journalists from various nations, spanning from China, South Africa, Nigeria, the Democratic Republic of Congo, Zambia, Botswana, Japan, and beyond. The honorable presence of the Chinese Ambassador to South Africa, Lin Songtian, graced the event, and he delivered an insightful address.

Impact: We orchestrated the pioneering China-Africa wildlife conservation forum in South Africa, graced by the presence of the Chinese Ambassador to South Africa, Lin Songtian, and over 100 delegates and journalists from China, South Africa, Nigeria, Congo, Zambia, Botswana, Japan, and other nations. China's Ministry of Foreign Affairs reported on the forum.

  • Knowledge Sharing: The forum facilitated the exchange of knowledge and ideas between Chinese and African officials, scholars, conservationists, and community leaders. This knowledge sharing helped raise awareness about wildlife conservation challenges and potential solutions.

  • Networking: Over 100 participants from various countries attended the forum. This provided an excellent networking opportunity, fostering collaborations and partnerships among individuals and organizations dedicated to wildlife conservation.

  • Diplomatic Engagement: The presence of the Chinese Ambassador to South Africa, Lin Songtian, highlighted the importance of wildlife conservation in diplomatic relations. It signaled China's commitment to addressing wildlife trafficking and protecting endangered species.

  • Media Coverage: The forum received media coverage both locally and internationally. This helped spread the message of wildlife conservation and the forum's outcomes to a broader audience.

  • Awareness and Advocacy: The discussions and speeches at the forum likely contributed to increased awareness of wildlife conservation issues among attendees. Many participants may have become advocates for wildlife protection in their respective regions.

  • Potential Policy Influence: Forums like these can influence policy decisions. The discussions and recommendations made during the event may have influenced policies related to wildlife conservation in China, South Africa, and other participating countries.

  • Inspiration for Action: The forum likely inspired attendees to take concrete actions to combat wildlife trafficking and protect endangered species. It may have encouraged individuals and organizations to initiate or support conservation projects. 

Wildlife Conservation Awarenss Campaign
in China


Time: 2014 - ongoing

Location: China

Partners: Universities, primary and secondary schools, Glen Afric, etc.

Intro: In a nation where wildlife conservation was an emerging concept, China House embarked on a mission to kindle awareness and ignite passion for protecting our planet's precious biodiversity. With a focus on China, where the lack of knowledge about wildlife conservation posed significant challenges, this organization set out to change mindsets and drive action.

Impact: Through a series of innovative awareness campaigns, China House aimed to banish the shadows of illegal wildlife trade, including the trade in ivory, Chinese bahaba fish maw, pangolins, and more.


  • China House's team has been featured on esteemed platforms such as TEDx and YiXi, sharing their expertise and expanding their message on both wildlife conservation and the ivory trade to a broader Chinese audience. 

  • In a pioneering collaboration with Glen Afric, China House harnessed the power of social media, hosting a captivating live stream event on TikTok. With a staggering 1.05 million viewers and a coveted spot on the TikTok hotlist, China House effectively promoted awareness about the ivory trade and wildlife conservation, resonating with countless Chinese citizens and inspiring them to become stewards of our natural world.

  • Taking their mission to the national stage, the founder of China House made a significant appearance on the renowned CCTV show, "The Reader," where they had the opportunity to share their wealth of knowledge and research on wildlife conservation with a broad audience.

  • China House's commitment to wildlife conservation garnered recognition from esteemed institutions like Peking University and Fudan University, where the organization was invited to deliver impactful speeches that shed light on the importance of preserving our natural heritage.